{"id":140479,"date":"2026-07-31T15:35:11","date_gmt":"2026-07-31T12:35:11","guid":{"rendered":"https:\/\/www.santaka.info\/?p=140479"},"modified":"2026-07-31T15:35:16","modified_gmt":"2026-07-31T12:35:16","slug":"delfi-perka-skaitmenines-reklamos-tinkla-digital-matter-kartu-pasieks-daugiau-nei-16-mln-vartotoju","status":"publish","type":"post","link":"https:\/\/www.santaka.info\/index.php\/2026\/07\/31\/delfi-perka-skaitmenines-reklamos-tinkla-digital-matter-kartu-pasieks-daugiau-nei-16-mln-vartotoju\/","title":{"rendered":"\u201eDelfi\u201c perka skaitmenin\u0117s reklamos tinkl\u0105 \u201eDigital Matter\u201c: kartu pasieks daugiau nei 1,6 mln. vartotoj\u0173"},"content":{"rendered":"<p><strong>UAB \u201eDelfi\u201c, valdanti p<\/strong><strong>agrindin\u012f Lietuvos naujien\u0173 portal\u0105 \u201eDelfi\u201c, televizij\u0105 \u201eDelfi TV\u201c, organizuojanti did\u017eiausias \u0161alyje konferencijas LOGIN, EBIT, HR savait<\/strong><strong>\u0117 ir kitas, ple\u010dia savo veikl\u0105 \u012fsigijusi vien\u0105 did\u017eiausi\u0173 skaitmenin\u0117s reklamos tinkl\u0173 Baltijos \u0161alyse \u201eDigital Matter\u201c. Apjungus bendrovi\u0173 reklamos tinklus, klientai<\/strong><strong> ateityje gal\u0117s pasiekti net <\/strong><strong>1,6 mln. vartotoj<\/strong><strong>\u0173 saugioje, kokybi\u0161koje reklamos aplinkoje.<\/strong><\/p><p>\u201eSprendimas \u012fsigyti \u201eDigital Matter\u201c \u2013 nuoseklus m\u016bs\u0173 strateginis \u017eingsnis siekiant suteikti savo klientams galimybes pasiekti kuo platesnes auditorijas, ta\u010diau tai darant ne bet kokioje, o kokybi\u0161koje, saugioje, auk\u0161tos klas\u0117s reklamin\u0117je aplinkoje. Seniai \u017einojome \u201eDigital Matter\u201c kaip savo srities lyderius, ne kart\u0105 bendradarbiavome, o dabar nusprend\u0117me sujungti j\u0117gas, kad gal\u0117tume rinkai pasi\u016blyti auk\u0161\u010diausius rezultatus\u201c,&nbsp; \u2013 sako Vytautas Benokraitis, \u201eDelfi\u201c direktorius.<\/p><p>Skaitmenin\u0117s reklamos tinklas \u201eDigital Matter\u201c Lietuvoje veikia bendradarbiaudamas su 100 vietini\u0173 \u017einiasklaidos ir kit\u0173 tinklapi\u0173. Apjungus \u201eDelfi\u201c ir \u201eDigital Matter\u201c reklamos tinklus, per dien\u0105 vidutini\u0161kai ateityje bus galima pasiekti 731 t\u016bkst. reali\u0173 interneto vartotoj\u0173, m\u0117nesio pasiekiamumas bus daugiau nei 1,6 mln.<\/p><p>\u201eB\u016bdami vienais i\u0161 Baltijos \u0161ali\u0173 lyderi\u0173 visada \u017einojome, kad turime ne tik t\u0119sti tai, k\u0105 jau gerai darome, bet ir ie\u0161koti galimybi\u0173 augti. Tap\u0119 Lietuvos interneto \u017einiasklaidos lyderio \u201eDelfi\u201c dalimi mes b\u016btent tai ir padarysime \u2013 kartu kursime technologij\u0105, kuri jau netolimoje ateityje leis klientams pasi\u016blyti tiek dar platesn\u0119 auditorij\u0105, tiek dar geresnius reklamos sprendimus\u201c, \u2013 komentuoja Ovidijus Kaveckas, \u201eDigital Matter\u201c vykdantysis direktorius.&nbsp;<\/p><p>\u201eDelfi\u201c \u012fsigijus \u201eDigital Matter\u201c, bus siekiama, kad ateityje visi reklamos sprendimai b\u016bt\u0173 sutelkti vienoje vietoje \u2013 nuo <em>premium<\/em> inventoriaus ir <em>first-party<\/em> duomen\u0173 iki <em>programmatic, video, native<\/em>, turinio projekt\u0173 ir kit\u0173 reklamos sprendim\u0173.<\/p><p>Taip pat bus sustiprinta vietini\u0173 medij\u0173 ekosistema \u2013 augantis \u201eDigital Matter\u201c partneri\u0173 tinklas su \u201eDelfi\u201c prie\u0161akyje didins leid\u0117j\u0173 pajamas ir suteiks reklamos u\u017esakovams platesn\u012f kokybi\u0161ko inventoriaus pasirinkim\u0105.<\/p><p>Apjungus savo sri\u010di\u0173 lyderi\u0173 kompetencijas, bus paspartintos inovacijos, kurios leis grei\u010diau kurti ir diegti naujus reklamos bei reklamos technologij\u0173 sprendimus Lietuvos ir Baltijos rinkoje.<\/p><p>Vienas i\u0161 did\u017eiausi\u0173 privalum\u0173 \u2013 bus sukurta vieninga Baltijos reklamos ekosistema, &nbsp;apjungianti \u201eDelfi\u201c ir \u201eDigital Matter\u201c tinklus visose trijose \u0161alyse, tod\u0117l reklamos u\u017esakovai gal\u0117s pasiekti auditorijas Lietuvoje, Latvijoje ir Estijoje per vien\u0105 partner\u012f, vien\u0105 medij\u0173 plan\u0105 ir vien\u0105 kampanijos ataskait\u0105.<\/p>","protected":false},"excerpt":{"rendered":"<p>UAB \u201eDelfi\u201c, valdanti pagrindin\u012f Lietuvos naujien\u0173 portal\u0105 \u201eDelfi\u201c, televizij\u0105 \u201eDelfi TV\u201c, organizuojanti did\u017eiausias \u0161alyje konferencijas LOGIN, EBIT, HR savait\u0117 ir kitas, ple\u010dia savo veikl\u0105 \u012fsigijusi vien\u0105 did\u017eiausi\u0173 skaitmenin\u0117s reklamos tinkl\u0173&#8230; 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