{"id":135285,"date":"2026-02-27T09:46:01","date_gmt":"2026-02-27T07:46:01","guid":{"rendered":"https:\/\/www.santaka.info\/?p=135285"},"modified":"2026-02-27T09:46:01","modified_gmt":"2026-02-27T07:46:01","slug":"z-karta-keicia-el-prekybos-taisykles-kokios-tendencijos-pastebimos","status":"publish","type":"post","link":"https:\/\/www.santaka.info\/index.php\/2026\/02\/27\/z-karta-keicia-el-prekybos-taisykles-kokios-tendencijos-pastebimos\/","title":{"rendered":"Z karta kei\u010dia el. prekybos taisykles: kokios tendencijos pastebimos?"},"content":{"rendered":"<p><strong>Jauniausia suaugusi\u0173j\u0173 Z karta Lietuvoje aktyviai formuoja nauj\u0105 el. prekybos krypt\u012f \u2013 tam tikrose srityse galima pasteb\u0117ti naujas tendencijas. Socialini\u0173 tinkl\u0173 \u012ftaka ir populiar\u0117jantis pirkimas i\u0161 antr\u0173 rank\u0173 arba vartojo\u2013vartotojui (C2C) ry\u0161kiai i\u0161siskiria i\u0161 kit\u0173 am\u017eiaus grupi\u0173.<\/strong><\/p><p>Naujausio tarptautinio \u201eDPD\u201c \u201eE. Barometro\u201c tyrimo duomenys rodo, kad net 80 proc. Lietuvos Z kartos interneto pirk\u0117j\u0173 jau turi nuolatines pajamas. Dauguma j\u0173 gyvena savaranki\u0161kai, ta\u010diau dalis vis dar sulaukia finansin\u0117s paramos i\u0161 t\u0117v\u0173 \u2013 tai rodo, kad jauni \u017emon\u0117s yra aktyv\u016bs vartotojai, nors j\u0173 finansinis savaranki\u0161kumas vis dar formuojasi.<\/p><p>\u201eTai signalas verslui, kad Z karta jau dabar turi reali\u0105 perkam\u0105j\u0105 gali\u0105. Tai neb\u0117ra tik impulsyv\u016bs, ma\u017eos vert\u0117s pirkimai \u2013 jauni \u017emon\u0117s turi reguliarias pajamas, planuoja savo i\u0161laidas ir kelia auk\u0161tus l\u016bkes\u010dius tiek prekybininkams, tiek pristatymo paslaug\u0173 teik\u0117jams. Tai rei\u0161kia, kad konkurencija d\u0117l j\u0173 d\u0117mesio ir lojalumo vyksta ne ateityje, o \u0161iandien\u201c, \u2013 sako Gabrielius Bilevi\u010dius, \u201eDPD Lietuva\u201c pardavim\u0173 ir marketingo direktorius Baltijos \u0161alims.<\/p><p><strong>Socialiniai tinklai \u2013 ne tik \u012fkv\u0117pimui<\/strong><\/p><p>Z karta yra pirmoji, u\u017eaugusi su soc. tinklais, tod\u0117l nat\u016bralu, kad \u0161ie tapo neatsiejama j\u0173 apsipirkimo dalimi. Net 91 proc. \u0161ios kartos atstov\u0173 Lietuvoje soc. tinklus naudoja kaip \u012fkv\u0117pimo \u0161altin\u012f apsipirkimui. Tuo metu bendras tokios praktikos vidurkis Lietuvoje \u2013 78 proc.<\/p><p>Taip pat net 64 proc. Z kartos atstov\u0173 yra bent kart\u0105 pirk\u0119 tiesiogiai per socialinius tinklus. Tai rodo, kad socialiniai tinklai tampa ne tik informacijos kanalu, bet ir visaverte prekybos platforma.<\/p><p>\u201eZ kartos apsipirkimo procesas prasideda ne paie\u0161kos sistemoje, o socialiniuose tinkluose. B\u016btent juose gimsta poreikis, formuojasi nuomon\u0117 apie prek\u0117s \u017eenkl\u0105, o neretai \u2013 ir \u012fvyksta pats pirkimas. Tai rei\u0161kia, kad el. prekyba tampa vis labiau integruota \u012f kasdien\u012f skaitmenin\u012f turin\u012f\u201c, \u2013 tvirtina G. Bilevi\u010dius.<\/p><p><strong>Vartotojas\u2013vartotojui rinkos populiarumas<\/strong><\/p><p>Dar viena ry\u0161ki tendencija \u2013 itin aktyvus Z kartos atstov\u0173 dalyvavimas C2C rinkoje. Net 83 proc. Lietuvos Z kartos gyventoj\u0173 perka arba parduoda naudotus daiktus internetu \u2013 tai 10 proc. daugiau, lyginant su bendru Lietuvos vidurkiu.<\/p><p>Jauni pirk\u0117jai ne tik da\u017eniau renkasi naudotus daiktus, bet ir tai daro reguliariai. Remiantis \u201eE. Barometro\u201c duomenimis, dalis j\u0173 perka ar parduoda bent kart\u0105 per m\u0117nes\u012f. Pagrindine prie\u017eastimi i\u0161lieka kaina, ta\u010diau svarbus ir paties modelio patrauklumas \u2013 galimyb\u0117 pirkti tiesiogiai i\u0161 kito \u017emogaus.<\/p><p>\u201eC2C segmentas Z kartos atstovams jau neb\u0117ra alternatyva \u2013 tai tapo \u012fprasta apsipirkimo forma. Tai kei\u010dia ne tik vartojimo \u012fpro\u010dius, bet ir logistikos poreikius \u2013 siuntos tampa smulkesn\u0117s, da\u017enesn\u0117s, o greitis ir atsi\u0117mimo patogumas \u010dia ypa\u010d svarb\u016bs\u201c, \u2013 teigia \u201eDPD Lietuva\u201c pardavim\u0173 ir marketingo direktorius Baltijos \u0161alims.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jauniausia suaugusi\u0173j\u0173 Z karta Lietuvoje aktyviai formuoja nauj\u0105 el. prekybos krypt\u012f \u2013 tam tikrose srityse galima pasteb\u0117ti naujas tendencijas. Socialini\u0173 tinkl\u0173 \u012ftaka ir populiar\u0117jantis pirkimas i\u0161 antr\u0173 rank\u0173 arba vartojo\u2013vartotojui&#8230; <\/p>\n","protected":false},"author":13,"featured_media":135286,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","jetpack_post_was_ever_published":false,"_FSMCFIC_featured_image_caption":"DPD archyvo nuotr.","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-135285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualijos","pmpro-has-access"],"featured_image_urls":{"full":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas.jpg",800,533,false],"thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas-150x150.jpg",150,150,true],"medium":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas-768x512.jpg",768,512,true],"large":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas.jpg",800,533,false],"1536x1536":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas.jpg",800,533,false],"2048x2048":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas.jpg",800,533,false],"post-thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas-600x400.jpg",600,400,true],"visualnews_post_thumb":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas-600x400.jpg",600,400,true],"woocommerce_thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas-600x400.jpg",600,400,true],"woocommerce_gallery_thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas-100x100.jpg",100,100,true]},"author_info":{"info":["Gidas"]},"category_info":"<a href=\"https:\/\/www.santaka.info\/index.php\/category\/aktualijos\/\" rel=\"category tag\">Aktualijos<\/a>","tag_info":"Aktualijos","comment_count":"0","jetpack_featured_media_url":"https:\/\/www.santaka.info\/wp-content\/uploads\/2026\/02\/Apsipirkimas-internetu_DPD-archyvas.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts\/135285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/comments?post=135285"}],"version-history":[{"count":1,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts\/135285\/revisions"}],"predecessor-version":[{"id":135287,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts\/135285\/revisions\/135287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/media\/135286"}],"wp:attachment":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/media?parent=135285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/categories?post=135285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/tags?post=135285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}