{"id":125114,"date":"2025-08-19T15:44:42","date_gmt":"2025-08-19T12:44:42","guid":{"rendered":"https:\/\/www.santaka.info\/?p=125114"},"modified":"2025-08-19T15:44:48","modified_gmt":"2025-08-19T12:44:48","slug":"ar-verta-derinti-google-ir-facebook-reklama-viename-versle","status":"publish","type":"post","link":"https:\/\/www.santaka.info\/index.php\/2025\/08\/19\/ar-verta-derinti-google-ir-facebook-reklama-viename-versle\/","title":{"rendered":"Ar verta derinti Google ir Facebook reklam\u0105 viename versle?"},"content":{"rendered":"<p><strong>Skaitmeninis marketingas per pastar\u0105j\u012f de\u0161imtmet\u012f tapo nebeatsiejama bet kurio verslo strategijos dalimi, ta\u010diau da\u017enas verslininkas, ypa\u010d ma\u017eesniuose miestuose ar besikurian\u010diose \u012fmon\u0117se, vis dar susiduria su dilema: ar geriau reklamuotis per Google, ar per Facebook? O gal vis d\u0117lto abu kanalai kartu?<\/strong><\/p><p>Atsakymas \u2013 da\u017eniausiai taip, verta derinti abu, bet ne aklai, o strategi\u0161kai. Abu reklamos kanalai turi skirting\u0105 veikimo logik\u0105, auditorij\u0105 ir paskirt\u012f. Derinami protingai, jie papildo vienas kit\u0105, stiprina bendr\u0105 rinkodaros efekt\u0105 ir padeda pasiekti verslo tikslus grei\u010diau.<\/p><h2 class=\"wp-block-heading\">Kuo skiriasi Google ir Facebook reklamos?<\/h2><p>Google reklama (Google Ads) veikia pagal paie\u0161kos princip\u0105 \u2013 vartotojas \u012fveda raktin\u012f \u017eod\u012f (\u201eplauk\u0173 kirpimas Kaune\u201c, \u201ekeramin\u0117s plytel\u0117s internetu\u201c) ir gauna reklamos pasi\u016blymus, kurie atsako \u012f jo jau i\u0161reik\u0161t\u0105 poreik\u012f. Tai rei\u0161kia \u2013 \u0161is vartotojas jau ie\u0161ko sprendimo, vadinasi, yra ar\u010diau pirkimo sprendimo.<\/p><p>Tuo tarpu <a href=\"https:\/\/bereklamosnegerai.lt\/facebook-reklama\/\">Facebook reklama<\/a> (\u012fskaitant Instagram) veikia pagal auditorijos dominan\u010di\u0173 tem\u0173, elgesio, gyvenimo b\u016bdo model\u012f. Ji labiau pritaikyta \u012fkv\u0117pti, priminti, sukelti susidom\u0117jim\u0105 arba pad\u0117ti formuoti poreik\u012f. Ji ypa\u010d efektyvi prek\u0117s \u017eenklo matomumui didinti ar emociniam ry\u0161iui su vartotoju kurti.<\/p><p><em>\u201eGoogle \u2013 tai atsakymas \u012f klausim\u0105. Facebook \u2013 tai klausimo pasi\u016blymas\u201c, \u2013 <\/em>sako marketingo vadovas Aurimas Skar\u017einskas<em>.<\/em><\/p><p><em>\u201eKai \u017emogus jau \u017eino, ko nori \u2013 jis ie\u0161kos per Google. Bet tam, kad jis apskritai prad\u0117t\u0173 galvoti apie j\u016bs\u0173 produkt\u0105 \u2013 reikia Facebook\u201c.<\/em><\/p><h2 class=\"wp-block-heading\">Kod\u0117l verta naudoti abu?<\/h2><p>Google reklama veikia apa\u010dioje pirkimo piltuv\u0117lio, tik tada, kai \u017emogus jau nusiteik\u0119s veikti. Facebook \u2013 vir\u0161uje, kai \u017emogus dar tik susipa\u017e\u012fsta su j\u016bs\u0173 prek\u0117s \u017eenklu, paslauga ar problema. Taigi, \u0161ie du kanalai gali dirbti skirtingose funnelio dalyse, bet siekti to paties rezultato.<\/p><p>Pavyzd\u017eiui, reklamuodamas masa\u017eo paslaugas Vilniuje, Facebook&#8217;e galite parodyti jauki\u0173 interjer\u0173 nuotraukas ar rodyti video apie naud\u0105 \u2013 taip sudominate. Po keli\u0173 dien\u0173, \u017emogus pradeda ie\u0161koti \u201emasa\u017eas Vilniuje\u201c \u2013 \u010dia jau pagaunate j\u012f per Google reklam\u0105. Vienas kanalas paskatina veiksm\u0105, kitas padeda j\u012f u\u017ebaigti.<\/p><p><em>\u201eVienas da\u017eniausi\u0173 klient\u0173 klaiding\u0173 \u012fsitikinim\u0173, kad \u201evienas kanalas turi apimti visk\u0105\u201c. Taip neb\u016bna. Skaitmeninis marketingas \u0161iandien yra kaip orkestras \u2013 skirtingi instrumentai turi groti kartu. Kai groja tik b\u016bgnai \u2013 triuk\u0161mas, bet ne muzika\u201c, \u2013<\/em> juokauja Aurimas.<\/p><h2 class=\"wp-block-heading\">Kaip tai atrodo prakti\u0161kai?<\/h2><p>Tarkime, turite internetin\u0119 parduotuv\u0119, kuri prekiauja tvariais drabu\u017eiais. Facebook reklama padeda pristatyti j\u016bs\u0173 vertybes, parodyti gyvenimo b\u016bdo stili\u0173, \u012ftraukti \u017emones per video ar \u012fra\u0161us. Google tuo metu leid\u017eia \u201epasigauti\u201c tuos, kurie jau \u012fveda \u201etvar\u016bs mar\u0161kin\u0117liai internetu\u201c \u2013 tai da\u017eniausiai \u201e\u0161il\u010diausi\u201c klientai. Taip pat efektyvu naudoti remarketing\u0105 \u2013 kai \u017emon\u0117s, apsilank\u0119 j\u016bs\u0173 svetain\u0117je (per Google), po to mato j\u016bs\u0173 reklam\u0105 Facebook&#8217;e, arba atvirk\u0161\u010diai. Tai didina konversij\u0173 \u0161ans\u0105 iki keli\u0173 kart\u0173.<\/p><p><em>\u201eM\u016bs\u0173 praktika rodo, kad kai klientas derina abi platformas, reklamos gr\u0105\u017ea did\u0117ja vidutini\u0161kai 30\u201350 % per 3 m\u0117n. Vienas kanalas u\u017eveda, kitas u\u017ebaigia\u201c.<\/em><\/p><h2 class=\"wp-block-heading\">Ar tai tinka kiekvienam?<\/h2><p>Nors daugeliu atvej\u0173 atsakymas b\u016bt\u0173 \u201etaip\u201c, reikia tur\u0117ti omenyje, kad svarbiausia \u2013 ne kiek kanal\u0173 naudosite, o kaip juos valdysite. <strong>Tik derinant tinkam\u0105 biud\u017eeto paskirstym\u0105, auditorij\u0173 segmentavim\u0105, tekstus ir vizualus galima pasiekti efektyv\u0173 rezultat\u0105.<\/strong><\/p><p><em>\u201eBlogiausia, k\u0105 galima padaryti \u2013 tai \u012fjungti abi reklamas, bet joms nesuteikti tikslo. Rezultatas bus \u2013 \u201eka\u017ek\u0105 pasiek\u0117m, bet niekas nepirko\u201c. Reikia strategijos, o ne tik platform\u0173\u201c, <\/em>\u2013 pabr\u0117\u017eia UAB \u201eBe reklamos negerai\u201c CEO.<\/p><p>Derinti Google ir Facebook reklam\u0105 tikrai verta, \u017einoma, jei siekiate ne tik parodyti save, bet ir pritraukti realius klientus. Tai n\u0117ra klausimas \u201ekuris geresnis\u201c, o \u201ekaip juos abu i\u0161naudoti taip, kad vienas sustiprint\u0173 kit\u0105\u201c. B\u016btent \u0161i sinergija tampa did\u017eiausiu konkurenciniu prana\u0161umu skaitmeniniame lauke.<\/p>","protected":false},"excerpt":{"rendered":"<p>Skaitmeninis marketingas per pastar\u0105j\u012f de\u0161imtmet\u012f tapo nebeatsiejama bet kurio verslo strategijos dalimi, ta\u010diau da\u017enas verslininkas, ypa\u010d ma\u017eesniuose miestuose ar besikurian\u010diose \u012fmon\u0117se, vis dar susiduria su dilema: ar geriau reklamuotis per&#8230; <\/p>\n","protected":false},"author":10,"featured_media":125115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","jetpack_post_was_ever_published":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-125114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-verslas","pmpro-has-access"],"featured_image_urls":{"full":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_.png",1125,750,false],"thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_-150x150.png",150,150,true],"medium":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_-300x200.png",300,200,true],"medium_large":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_-768x512.png",768,512,true],"large":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_-1024x683.png",1024,683,true],"1536x1536":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_.png",1125,750,false],"2048x2048":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_.png",1125,750,false],"post-thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_-600x400.png",600,400,true],"visualnews_post_thumb":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_-600x400.png",600,400,true],"woocommerce_thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_-300x300.png",300,300,true],"woocommerce_single":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_-600x400.png",600,400,true],"woocommerce_gallery_thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_-100x100.png",100,100,true]},"author_info":{"info":["santakoslaikrastis"]},"category_info":"<a href=\"https:\/\/www.santaka.info\/index.php\/category\/aktualijos\/verslas\/\" rel=\"category tag\">Verslas<\/a>","tag_info":"Verslas","comment_count":"0","jetpack_featured_media_url":"https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/08\/Ar-verta-derinti-Google-ir-Facebook-reklama-viename-versle_.png","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts\/125114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/comments?post=125114"}],"version-history":[{"count":1,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts\/125114\/revisions"}],"predecessor-version":[{"id":125116,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts\/125114\/revisions\/125116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/media\/125115"}],"wp:attachment":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/media?parent=125114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/categories?post=125114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/tags?post=125114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}