{"id":121913,"date":"2025-05-12T13:27:01","date_gmt":"2025-05-12T10:27:01","guid":{"rendered":"https:\/\/www.santaka.info\/?p=121913"},"modified":"2025-05-12T13:27:07","modified_gmt":"2025-05-12T10:27:07","slug":"atsisako-laukti-eilese-tyrimas-atskleide-kaip-apsiperka-z-karta","status":"publish","type":"post","link":"https:\/\/www.santaka.info\/index.php\/2025\/05\/12\/atsisako-laukti-eilese-tyrimas-atskleide-kaip-apsiperka-z-karta\/","title":{"rendered":"Atsisako laukti eil\u0117se: tyrimas atskleid\u0117, kaip apsiperka Z karta"},"content":{"rendered":"<p><strong>Stipriai vertybi\u0161ki, provokuojantys ir, kaip \u012fprasta jaunimui, \u0161iek tiek mai\u0161tingi, Z kartos atstovai traukia \u012f save visuomen\u0117s ir prekybinink\u0173 d\u0117mes\u012f. Dar visai neseniai u\u017e jiems skirtas prekes ir paslaugas mok\u0117davo t\u0117vai, ta\u010diau b\u0117gant laikui Z karta pati tampa aktyvia ir spar\u010diai augan\u010dia pirk\u0117j\u0173 grupe. Nors Z kartos kasdienyb\u0117 neatsiejama nuo skaitmenin\u0117s erdv\u0117s, tai nerei\u0161kia, kad virtual\u016bs potyriai jaunimui visi\u0161kai pakei\u010dia realaus pasaulio patirtis.<\/strong><\/p><p>\u0160i\u0173 met\u0173 \u201eAdyen\u201c <a href=\"https:\/\/www.adyen.com\/knowledge-hub\/gen-z-retail\">tyrimas<\/a>, kuriame dalyvavo daugiau nei 2 t\u016bkst. \u012fvairaus am\u017eiaus pirk\u0117j\u0173, parod\u0117, kad Z karta vis dar labiau linkusi apsipirkti fizin\u0117se nei elektronin\u0117se parduotuv\u0117se. Povilas Kepalavi\u010dius, i\u0161mani\u0173 sprendim\u0173 \u012fmon\u0117s \u201eStrongPoint\u201c savitarnos produkto direktorius, sako, kad parduotuv\u0117s taip greitai i\u0161 gatvi\u0173 nesitrauks.&nbsp;<\/p><p>\u201eFizin\u0117ms apsipirkimo vietoms ka\u017ekada buvo prognozuojamas toks pat li\u016bdnas likimas kaip televizijai ar restoranams, kuriuos po truput\u012f i\u0161stumia maisto kurjeri\u0173 paslaugos. Visgi parduotuvi\u0173 specifika kitokia. Jos i\u0161lieka svarbios d\u0117l galimyb\u0117s ap\u010diuopti ir rankose palaikyti prek\u0119 prie\u0161 perkant, pajausti med\u017eiag\u0105, u\u017euosti kvapus. Taip pat ir d\u0117l tiesiogin\u0117s komunikacijos su personalu, kai prie\u0161 \u012fsigyjant televizori\u0173 norisi i\u0161girsti gyv\u0105 eksperto patarim\u0105. To virtuali erdv\u0117 pilnai atstoti kol kas dar negali\u201d, \u2013 teigia P. Kepalavi\u010dius.&nbsp;<\/p><p>Beveik trys ketvirtadaliai Z kartos atstov\u0173 apsiperka fizin\u0117se parduotuv\u0117se bent kart\u0105 per savait\u0119 ir dauguma j\u0173 \u0161\u012f apsipirkim\u0105 vertina kaip maloni\u0105 patirt\u012f. Palyginimui, tik \u0161iek tiek daugiau nei tre\u010ddalis \u201epokario vaik\u0173\u201c (angl. <em>Baby boomers<\/em>) apsipirkim\u0105 gyvai laiko \u012fvykiu, kuris gali b\u016bti \u012fdomus ar smagus.<\/p><p><strong>Atsisako pirkti, jei prie kasos nusidriekusi eil\u0117<\/strong><\/p><p>Z karta turi ai\u0161kius standartus, ko reikia, kad apsipirkimas parduotuv\u0117je b\u016bt\u0173 jiems malonus. Net 3 i\u0161 5 respondent\u0173 atsisako pirkti prek\u0119, jei prie kas\u0173 mato eiles. Tuomet daugiau nei ketvirtadalis palieka prekes ir i\u0161eina.<\/p><p>\u201eNors vieni esame kantresni, kiti link\u0119 reaguoti staigiau, akivaizdu, kad eil\u0117s prie kas\u0173 \u0161ypsenos nekelia niekam. B\u016btent tod\u0117l prekybininkai nenustoja investuoti \u012f technologijas naujoves, taupan\u010dias pirk\u0117j\u0173 laik\u0105. Viena j\u0173 \u2013 nuolat tobul\u0117jan\u010dios savitarnos kasos. Nuo rudens jose pasirodys ir dirbtinio intelekto am\u017eiaus atpa\u017einimo sistema, d\u0117l kurios kai kuriuose prekybos tinkluose nebereik\u0117s laukti kasininko am\u017eiaus patvirtinimui. Kai savitarnos kasos veikia skland\u017eiai, pirk\u0117jai jau\u010diasi grei\u010diau aptarnauti ir labiau kontroliuoja vis\u0105 apsipirkimo proces\u0105\u201d, \u2013 &nbsp;sako P. Kepalavi\u010dius.&nbsp;<\/p><p>Pasak jo, pirk\u0117j\u0173 l\u016bkes\u010diai siekia daugiau nei tik preki\u0173 pasi\u016bl\u0105 ir geras kainas. Z karta vertina efektyvum\u0105, patogum\u0105 ir greit\u012f. Jei apsipirkimas trunka per ilgai, jie renkasi alternatyvas: kit\u0105 parduotuv\u0119, elektronin\u0119 prekyb\u0105 ar net visai atsisako pirkti. Tod\u0117l ma\u017emenin\u0117s prekybos sektoriuje sekasi gebantiems tai numatyti.<\/p><p><strong>Auganti perkamoji galia negali b\u016bti ignoruojama<\/strong><\/p><p>Z karta \u0161iuo metu sudaro ketvirtadal\u012f pasaulio gyventoj\u0173, o prognoz\u0117s rodo, kad iki 2030 m. \u0161ios kartos atstovai tur\u0117s did\u017eiul\u0119 perkam\u0105j\u0105 gali\u0105. \u201eBank of America\u201c skai\u010diavimais, ji gali i\u0161augti net keturis kartus ir pasiekti apie 33 trilijonus doleri\u0173, taip pralenkiant t\u016bkstantme\u010dio (angl.<em> Millenials<\/em>) kart\u0105. \u0160i tendencija ai\u0161kiai rodo, kad verslui b\u016btina gerai suprasti skirting\u0173 kart\u0173 poreikius ir l\u016bkes\u010dius. \u012edomu tai, kad tyrimai atskleid\u017eia, jog nepaisant am\u017eiaus grup\u0117s, vartotojai fizin\u0117se parduotuv\u0117se da\u017eniausiai i\u0161leid\u017eia daugiau nei apsipirkdami internetu.<\/p><p>\u201eB\u016bdami parduotuv\u0117je pirk\u0117jai patrauklioje \u0161viesoje pamato prekes, kuri\u0173 galb\u016bt neplanavo \u012fsigyti, ta\u010diau nor\u0117t\u0173 tur\u0117ti. Be to, nusipirkus prek\u0119 fizin\u0117je parduotuv\u0117je, j\u0105 galima i\u0161 karto pasiimti ir naudoti, o tai suteikia greit\u0105 pasitenkinim\u0105, kurio n\u0117ra perkant internetu ir laukiant pristatymo. Kiekvienas apsipirkimo b\u016bdas turi savo privalum\u0173, tod\u0117l norint i\u0161laikyti konkurencingum\u0105 verslui svarbu derinti skaitmeninius pardavimo kanalus su fizin\u0117mis parduotuv\u0117mis\u201d, \u2013 teigia P. Kepalavi\u010dius.<\/p>","protected":false},"excerpt":{"rendered":"<p>Stipriai vertybi\u0161ki, provokuojantys ir, kaip \u012fprasta jaunimui, \u0161iek tiek mai\u0161tingi, Z kartos atstovai traukia \u012f save visuomen\u0117s ir prekybinink\u0173 d\u0117mes\u012f. Dar visai neseniai u\u017e jiems skirtas prekes ir paslaugas mok\u0117davo&#8230; <\/p>\n","protected":false},"author":13,"featured_media":121914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","jetpack_post_was_ever_published":false,"_FSMCFIC_featured_image_caption":"Povilas Kepalavi\u010dius, i\u0161mani\u0173 sprendim\u0173 \u012fmon\u0117s \u201eStrongPoint\u201c savitarnos produkto direktorius.","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,74,129],"tags":[],"class_list":["post-121913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualijos","category-jaunimas","category-tyrimas","pmpro-has-access"],"featured_image_urls":{"full":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius.jpg",591,354,false],"thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius-150x150.jpg",150,150,true],"medium":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius-300x180.jpg",300,180,true],"medium_large":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius.jpg",591,354,false],"large":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius.jpg",591,354,false],"1536x1536":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius.jpg",591,354,false],"2048x2048":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius.jpg",591,354,false],"post-thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius.jpg",591,354,false],"visualnews_post_thumb":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius.jpg",591,354,false],"woocommerce_thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius.jpg",591,354,false],"woocommerce_gallery_thumbnail":["https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius-100x100.jpg",100,100,true]},"author_info":{"info":["Gidas"]},"category_info":"<a href=\"https:\/\/www.santaka.info\/index.php\/category\/aktualijos\/\" rel=\"category tag\">Aktualijos<\/a> <a href=\"https:\/\/www.santaka.info\/index.php\/category\/kitos-temos\/jaunimas\/\" rel=\"category tag\">Jaunimas<\/a> <a href=\"https:\/\/www.santaka.info\/index.php\/category\/kitos-temos\/tyrimas\/\" rel=\"category tag\">Tyrimas<\/a>","tag_info":"Tyrimas","comment_count":"0","jetpack_featured_media_url":"https:\/\/www.santaka.info\/wp-content\/uploads\/2025\/05\/Kepavalvicius.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts\/121913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/comments?post=121913"}],"version-history":[{"count":1,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts\/121913\/revisions"}],"predecessor-version":[{"id":121915,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/posts\/121913\/revisions\/121915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/media\/121914"}],"wp:attachment":[{"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/media?parent=121913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/categories?post=121913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.santaka.info\/index.php\/wp-json\/wp\/v2\/tags?post=121913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}